to remove filtersPremier Foods brings Ambrosia Custard back to TV after 10-year absence
15 Mar 2013 | by Alex Brownsell
brands" receiving the bulk of marketing support, including Oxo, Mr Kipling and Hovis. Follow ...
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Premier Foods to 'unashamedly' stick with TV advertising
23 Apr 2013 | by John Reynolds
performance was helped by a 3.3% jump in sales of its Power Brands Hovis, Mr Kipling, Bisto, Oxo, Ambrosia ...
Premier Foods to cut 2013 Hovis marketing spend
21 Feb 2013 | by John Reynolds
Grossman cooking sauces, Mr Kipling cakes, Oxo stocks and Sharwood s sauces. Premier Foods will be ...
Branston sold to Japanese vinegar maker for £92.5m
30 Oct 2012 | by John Reynolds
, Mr Kipling, Ambrosia, Sharwoods, Oxo, Loyd Grossman, Bisto, and Batchelors. The company snapped up ...
Premier Foods hires ex-Sainsbury's and United Biscuits marketers
04 Sep 2012 | by Daniel Farey-Jones
non-core brands to reduce the company s debt and focus on eight key power brands : Hovis, Ambrosia, Mr ...
Sector Insight: cakes and cake bars
28 Aug 2012 | by Jane Bainbridge
her role covers its cake brands such as power brand Mr Kipling, Lyons, and Cadbury. Prior to joining ...
Premier Foods sells Elephant Atta to Primark-owner ABF for £34m
06 Jul 2012 | by Loulla-Mae Eleftheriou-Smith
eight key "power brands" in October last year , concentrating its efforts on growing the Hovis, Mr ...
Premier Foods backs Great Little Ideas with social media push
16 May 2012 | by Loulla-Mae Eleftheriou-Smith
its eight key brands, including Hovis and Mr Kipling . Nick Steel, director, insights and marketing ...
Premier Foods hails performance of Fuelling Britain campaign
25 Apr 2012 | by John Reynolds
efforts on its eight key brands: Hovis, Mr Kipling, Ambrosia, Sherwood's, the Loyd Grossman sauces range ...
Coke, Tesco, Kraft sign up to calorie reduction pledge
24 Mar 2012 | by Gemma Charles
and Mr Kipling, will reduce calories in one third of its sales by the end of 2014 and at least 30% of ...
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