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Diary: Water-cooler monitor

30 Jan 2009

WHAT TOPICS HAS THE INDUSTRY BEEN DISCUSSING THIS WEEK? THE TALK TIME SPENT The latest IPA Census showing record numbers 1hr 3 mins working at agencies is cold comfort. It's next year's Census that we have to worry about. Publicis...

Client retention: The three to five-year itch

27 Jan 2009 | by Adam Woods

never assume a long-standing client is yours for good. Hold onto your own talent and monitor accounts ...

Andrew Walmsley on Digital: Denial is no defence

27 Jan 2009 | by Andrew Walmsley

sound credible, or concerning? 1. A quarter of high-street stores do not use their EPOS data to monitor ...

Tell the story without the spin

23 Jan 2009

) and companies such as mine have re-engineered their offer to ensure we monitor storytelling online and ...

Diary: Water-Cooler Monitor

23 Jan 2009

WHAT TOPICS HAS THE INDUSTRY BEEN DISCUSSING THIS WEEK? THE TALK TIME SPENT Let's all hope the Obama effect kicks in soon. 1 hr 23 mins Multinational clients need a swift injection of the confidence the newly inaugurated US president...

Information Arts launches segmentation tool for self-employed sector

22 Jan 2009 | by Nikki Sandison

, EuroDirect, Corpdata, Oscar Research, Market Monitor and Data HQ. Base identifies seven clearly defined ...

Waitrose to investigate staff insulting customers on Facebook

21 Jan 2009 | by Jacquie Bowser

posted, however we do have teams that monitor website activity and will be conducting an immediate ...

The television and the laptop will soon be interchangeable

20 Jan 2009 | by Sue Unerman

monitor to view Bruce Forsyth in Sunday Night at the London Palladium. A MediaCom survey in the late 1990 ...

Diary: Water-cooler monitor

16 Jan 2009

WHAT TOPICS HAS THE INDUSTRY BEEN DISCUSSING THIS WEEK? THE TALK TIME SPENT There's no doubt about it. Clients have got the wind 1 hr 21 mins up. How else to explain the latest Bellwether survey, which says adspends have hit a record low?...

Digital & Direct: Brands boost email activity

14 Jan 2009

The agency has set up a monthly monitor of the email volumes of 100 brands, following the surge in ...

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