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MAINSTREAM MAGAZINES: The Allure of Youth - With two new teenage titles preparing to launch, Harriet Marsh reports on the market that's as lucrative as it is fickle

, then think again. The Winter 2001 monitor report from Childwise reveals that teenage pocket ...

PEOPLE: On course - Few training schemes address the needs of the comms sector. But, finds Maja Pawinska, changes are afoot

- at least every six months - to monitor individuals' progress. Exit interviews when people leave and ...

MARKETING HELPLINE SERVICE

company can help source lists and will monitor the process to ensure it is working. The charge is ...

VOUCHERS AND INCENTIVES: Internet is primed to deliver rewards - Voucher providers are making the web core to their strategy, writes Sharon Greaves

. Since people work different hours it also gives participants flexibility, while we can monitor the ...

Ring-tone downloads are the ‘next Napster’

ring-tones for mobile phones. According to Envisional, which makes software to monitor intellectual ...

MEDIA MONITOR: RADIO: Media profile - The man for an open mike - Ralph Bernard, Chief executive

Nobody can accuse Ralph Bernard of not listening to advice. During an internal management conference at the end of last year the chief executive of GWR Group, the largest radio company in the land, proved he is not only comfortable seeking the views of his colleagues, he is also not afraid to...

MEDIA MONITOR: RADIO: Media profile - The man for an open mike - Ralph Bernard, Chief executive

Nobody can accuse Ralph Bernard of not listening to advice. During an internal management conference at the end of last year the chief executive of GWR Group, the largest radio company in the land, proved he is not only comfortable seeking the views of his colleagues, he is also not afraid to...

MEDIA MONITOR: RADIO: Can radio sustain its effectiveness? - Is a slowdown in the UK economy the

Over the course of the past decade commercial radio has been the UK's fastest-growing medium - expanding its slice of the ad cake from 2% to about 6%. In 2000, it took pounds 536m in display advertising revenue - up from pounds 141m in 1992. Although the industry's achievement during the...

MEDIA MONITOR: RADIO: Revolution seeking the masses - The major radio operators have bought into

Many of the 4.7 million subscribers to SkyDigital often use their set-top boxes for something other than watching TV - they listen to radio stations from Classic FM, Radio 1 and Virgin to Life, Planet Rock, Oneword and Core. You won't find the latter stations on your normal domestic radio....

MEDIA MONITOR: RADIO: Can radio sustain its effectiveness? - Is a slowdown in the UK economy the

Over the course of the past decade commercial radio has been the UK's fastest-growing medium - expanding its slice of the ad cake from 2% to about 6%. In 2000, it took pounds 536m in display advertising revenue - up from pounds 141m in 1992. Although the industry's achievement during the...

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