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INTERNATIONAL: Philips retains WSW for consumer PR work

four on the account. WSW handled the dealer launch of the light frame PC monitor on a project ...

CAREERS: Job interview

yourself to be creative, but you can also use a wealth of data to monitor your success and plan new ...

Napster avoids threat of closure

will monitor the situation to see how Napster deals with further song lists over the next few weeks ...

Websites are regularly inflating visitor figures says report

to be in talks with other groups to form a body to set and monitor how companies measure website ...

INTERNATIONAL: Edelman BSE Taskforce to monitor events for the US

unit to monitor events featuring a research tool called the Mad Cow Monitor. The practice ...

INTERNATIONAL: Edelman BSE Taskforce to monitor events for the US

to monitor events featuring a research tool called the Mad Cow Monitor....to monitor events featuring a research tool called the Mad Cow Monitor. The practice, organised ...

MEDIA MONITOR: TV - Television takes on rapid change

Welcome to Marketing s Media Monitor, the first in a series of extended features covering specific...Welcome to Marketing s Media Monitor, the first in a series of extended features covering specific ...

MEDIA MONITOR: TV - Media profile - Has C4 joined the establishment? Michael Jackson, Chief

Channel 4 chief executive Michael Jackson could be forgiven for feeling smug. Things seem to be going his way at the moment. Last year the channel maintained a 10.5% share of viewing while ITV, BBC1 and BBC2 all saw their shares decline.

MEDIA MONITOR: TV - TV turns digital to add niche viewers. Traditional players are using digital

As the mass media fragment in the UK, traditional TV channels are looking to meet digital viewers demands for specialist programming, along with advertisers desire to reach their target demographic.

MEDIA MONITOR: TV - Interactive players set their strategies. Andy Fry investigates the impact of

Although it is easy to be sceptical about the prospects for interactive TV (iTV), the UK is arguably the world leader in this emerging field.

 

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