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THE NET EFFECT: Diverting adspend - Internet users have a dream demographic for many advertisers trying to reach ABC1 media-savvy folk. So just how effective is online?

Monitor, the average internet user now spends eight hours per week using the medium. The same average ...

THE NET EFFECT: Does the net measure up? Lack of a universal standard in web measurement has stunted its growth. How far away is the industry from finding one size to fit all?

response from marketers. Like traditional evaluation methods, the new measurement tool will monitor the ...

H&K to aid Philips in Euro heart care launch

medics to monitor those at risk of heart attack or disease without requiring them to be hospitalised for ...

Why use a branding consultancy?

And there is no industry authority or trade press to monitor it. But just as the graphic design ...

MediaCom picks up Met campaign

Children Attitude Monitor internet survey. This launch comes as MediaCom waits to hear whether it has ...

MEDIA: The Newspaper Society picks marketing director

monitor its performance. Hoath joined in 2000 from GWR's sales house Opus, where he was head of ...

MARKETING MIX: Orange misses all the signals

the urge to kick your monitor when the e-mail goes down ten minutes before deadline? And ...

TELEMARKETING: Keeping abreast of training needs - Telemarketing firms must focus on staff training to stay ahead of the demands of technology and customers

monitor an agent's progress in adapting to the new screens by simultaneously listening to the call ...

OUTDOOR/AMBIENT: WHEN AMBIENT INVADES - Is it PR? Or is it sponsorship? And is it legal? Andy Fry studies beer mats and washrooms to size up ambient media

, a unique telephone number or web address can be displayed on posters to monitor response. Clients ...

MEDIA FORUM: Whose fault is it that posters have lost their edge? - A new report says posters aren't as effective as they were. But is it right to put all the blame on the creative departments, Alasdair Reid asks

own research monitor for seven years now. It takes in 200 campaigns a year and it always debriefs in ...

 

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