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THE NET EFFECT: Diverting adspend - Internet users have a dream demographic for many advertisers trying to reach ABC1 media-savvy folk. So just how effective is online?

Monitor, the average internet user now spends eight hours per week using the medium. The same average ...

THE NET EFFECT: Does the net measure up? Lack of a universal standard in web measurement has stunted its growth. How far away is the industry from finding one size to fit all?

response from marketers. Like traditional evaluation methods, the new measurement tool will monitor the ...

Why use a branding consultancy?

And there is no industry authority or trade press to monitor it. But just as the graphic design ...

OUTDOOR/AMBIENT: WHEN AMBIENT INVADES - Is it PR? Or is it sponsorship? And is it legal? Andy Fry studies beer mats and washrooms to size up ambient media

, a unique telephone number or web address can be displayed on posters to monitor response. Clients ...

MEDIA FORUM: Whose fault is it that posters have lost their edge? - A new report says posters aren't as effective as they were. But is it right to put all the blame on the creative departments, Alasdair Reid asks

own research monitor for seven years now. It takes in 200 campaigns a year and it always debriefs in ...

Research shows fall in outdoor effectiveness

Monitor. Stevie Spring, the chief executive of the More Group, told Campaign last month: "I'm ...

Carlton Television in row with Radio Advertising Bureau

failed to take into account outdoor advertising. Bowley then used Television Opinion Monitor ...

Pringle restructures to focus on membership

that members are getting maximum value for money for IPA services and to monitor the use of those ...

Adshel's service set to monitor outdoor creative treatments

available free to advertisers using the Adshel Research Monitor from October. The company claims it will ...

Adshel's service set to monitor outdoor creative treatments

available free to advertisers using the Adshel Research Monitor from October. The company claims it will ...

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