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MEDIA: MARKETING ON-LINE - Media sets its sites on fresh markets After its glorious arrival as the saviour of free speech, the internet is rapidly descending into the same sort of cut-throat battleground that exists in any commercial market.

the magazines individual sites and we have additional partnerships with Reuters, Data Monitor and ...

NEW MEDIA: Fair exchange? - File-sharing technologies are getting more sophisticated every day, but they are opening a huge can of copyright worms. Sally Nash reports on the industry's view

agencies can claim that they religiously monitor or participate in news groups or chat rooms? How many ...

D'Arcy relaunches Sanatogen on TV

alarm clock for the morning and the third shows a mother checking a baby monitor. All three spots have ...

FOCUS - NEWS SERVICES: Fast track news - In an ever changing news-led environment, how can PROs ensure they keep one step ahead of the game?

monitor and evaluate the success of their information among the journalists who receive it, and include ...

Opinion: Leader - Marketing creates sponsor success, not tough policing

to mean it. Sports Marketing Surveys has been hired to monitor global broadcast coverage of the Games ...

Analysis: Defending the Olympics' backers - On the dawn of the Olympic Games, Mark Kleinman discovers how the IOC is safeguarding its sponsors from scandals and ambush marketers

hearing. And it is unlikely to stop there. The IOC has hired Sports Marketing Surveys to monitor ...

FOCUS - BROADCAST PR: Net gains - Could the Big Brother multi-media phenomenon contain valuable lessons for PRs tackling convergence media? Peter Simpson reports

(an unofficial global record according to web monitor Intel) - logged onto the live web broadcast that ...

Web companies are the biggest sponsors, says SRi

, according to the European Sponsorship Monitor published by Sponsorship Research International (Sri). The..., according to the European Sponsorship Monitor published by Sponsorship Research International (Sri). The ...

Web companies are the biggest sponsors, says SRi

, according to the European Sponsorship Monitor published by Sponsorship Research International (Sri). The..., according to the European Sponsorship Monitor published by Sponsorship Research International (Sri). The ...

THIS WEEK’S: BIG QUESTION - Should PR agencies use external think-tanks to generate ideas?

, will see their invoice and be able to monitor how effective these extra ideas are. I would draw the ...

 

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