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NEWS: Initiative study claims radio spots generate more awareness than TV commercials

15 Dec 1995

Brown was then asked to conduct a radio advertising monitor to assess the effects of the radio support ...

MOVERS

15 Dec 1995

Monitor Advertising, he joined CBLM after a year s around- the-world trip, which included working for D ...

FEATURE: COST CONSULTANTS ARE THEY WORTH IT?

08 Dec 1995 | by MICHELE MARTIN

Geoffrey Forster as a full-time freelancer. Because both monitor every company shoot instead of just ad ...

SCANDINAVIAN MEDIA: Tv’s Teething Problems

08 Dec 1995 | by DAVID REED

harder, it also adds significantly to the cost of advertising. Buying monitor research can cost more ...

CAMPAIGN CRAFT: CRAFT SECRETS; Armchair thriller of an ad gives Barber the look he wanted

01 Dec 1995 | by JIM DAVIES

have flipped over and broken his neck, Barber says. Practice jumps were done to monitor the ...

Bullying: Advertising’s hidden menace

10 Nov 1995 | by MATTHEW BATSTONE

establishing an equal opportunities policy and setting up a system to monitor how individuals are treated ...

NEWS: Radio agrees on ad analysis scheme

03 Nov 1995 | by ANNE-MARIE CRAWFORD

monitor radio spend. Using an existing data provider appears to be the quickest route to providing ...

SUPPLEMENT: CABLE AND SATELLITE; Who’s who in Cable

03 Nov 1995 | by JANET IZATT

. As director general of Oftel, which has a remit under the Telecommunications Act 1984 to monitor ...

 

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