to remove filtersLast-mover advantage: when brands should avoid taking the lead
24 Jan 2013 | by Jane Bainbridge
company, Molson Coors, must have been influenced by the success of Stella Artois Cidre. Changing market ...
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Brand Barometer: Nivea's latest viral campaign reviewed
01 Mar 2013
seventh in a campaign featuring actor Jean-Claude Van Damme - and, now, a wolf. Brand-owner Molson Coors ...
Is 'beer for women' a viable concept?
05 Oct 2012
In the wake of Molson Coors' decision to scrap its female-focused Animee beer brand - and with it...other Molson Coors brands, such as Corona or Coors Light. Another example is the Carlsberg beer ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
(see brand view, below). When Molson Coors launched its Jean-Claude Van Damme ads for Coors Light ...
Brand barometer: Lagers, which one is most prominent online?
20 Apr 2012 | by Gemma Charles
Heineken is the most prominent, followed by Molson Coors' Carling.
Bollywood makes way for the reality of modern India
29 Mar 2012
director, Molson Coors Creative agency: Beattie McGuinness Bungay Creative: Julia Martens Media agency ...
Sector Insight: Beer
15 Feb 2012 | by Jane Bainbridge
{"dataSourceUrl":"//docs.google.com/spreadsheet/pub?hl=en_US margin: 4px;" title="Chris McDonough, marketing director, Molson Coors UK and Ireland ...
School Reports 2011: Leith
05 Sep 2011 | by Staff
Inevitably, Leith's 2010 will be defined by Molson Coors calling time on their 22-year relationship
School Reports 2011: VCCP
05 Sep 2011 | by Staff
income 34m Total accounts at year end 69 Accounts won 19 (biggest: Molson ...
Foster's and Carling: the premium choice
28 Jul 2011 | by Gemma Charles
A 'happy coincidence' is how Chris McDonough, the marketing director of Molson Coors, describes ...
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