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The kings of La Croisette line up for advertising's Olympics

13 Jun 2013

important. When an agency gets it right whether it s in a traditional creative space or in mobile ...

Learn how to tell a good story

30 May 2013 | by John Keeling

today demands an understanding of multi-platform storytelling - above the line, online, mobile platforms ...

Coke's Jonathan Mildenhall on the brand's global foundations

30 May 2013 | by Jonathan Mildenhall

experiences must have scale. For us that means putting an increasing focus on creative excellence in mobile ...

Will Hooke

30 May 2013

for some of W K s most exciting digital work. He created an interactive mobile app for a Honda launch ...

Chloe Grindle and Michael Thomason

30 May 2013

, which received a D AD nomination. The duo also worked on McCann s epic Sony Mobile TV spot, directed by ...

EasyJet's Peter Duffy on rebooting the airline

29 May 2013 | by Alex Brownsell

is now improving at double-digit rates. Mobile services are also proving tremendously popular ...

Social Brands 100: how brands have become more adept at using social media

23 May 2013 | by Gordon MacMillan

media. Mobile network EE illustrated this point when it launched a brand starting from scratch. EE ...

Is Facebook really dead for young people?

23 May 2013 | by Kate Magee

private while using social media sites. The second is the continued dominance of mobile. This favours ...

Marketing Leader of the Year poll - only one day left to vote!

16 May 2013

mobile proposition and develop an advertising push for the brand. 5. Sarah Warby Marketing ...

HTC's global PR director Julia Herd is inspired by the F-word

16 May 2013 | by John Owens

seems, is the key word here. Acknowledging and embracing the growing ubiquity of mobile phones, Herd ...

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