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Raymond Snoddy on media: Ofcom is guilty of £300m moment of madness

digital TV, mobile phones and broadband at an annual cost of £300m. It may seem daft to suddenly throw ...

The download gold rush

features of mobile phones. Its investment in Orange Playlist, which makes its debut on 23 September, gives ...

Joyriding the Olympics is more than a spectator sport

brand owners by promoting TV sets and picture mobile phones, it would be in trouble. Such acts of ...

News Analysis: Buzz passes marketing milestone

email pass-on offers some accountability and the introduction of viral marketing through mobile phones ...

News Analysis: Middle-aged market challenges PR

Orange, a shift towards a more middle-aged market not usually associated with mobile phones can be seen ...

Media Analysis: Can teen mags dare to be different?

brand isn't in cosmetics, mobile phones, snacks, soft drinks or fashion, you need to align it with a ...

 

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