The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
mobile phones. From iPads to social platforms, their world is one fluid digital space. While the ...
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CSR: can it boost a brand's bottom line?
21 Mar 2013 | by Andy Nairn, consultant and former chief strategy officer at Dare
mobile phones to pupils, but its success rested on a smart set of incentives to use the devices ...
Technology creates a whole new ball game for sports marketing
09 Dec 2011 | by John Reynolds
on football fans. 'These fans "over-index" on high-end mobile phones, but they want technology ...
Is social commerce gaining traction?
02 Dec 2011 | by Adam Woods
% and 4% of online revenue going through mobile phones at the moment, and, in that respect, f-commerce ...
Sector Insight: watches and jewellery
23 Nov 2011 | by Jane Bainbridge
. Telling the time? That's what mobile phones are for. The proportion of watch ownership has remained ...
Sector Insight: Desktops, laptops, tablets
09 Nov 2011 | by Jane Bainbridge
, more in line with mobile phones, so family members often have their own. Computers of all types ...
When it's time to risk your career for that big move
11 Aug 2011 | by Gordon Carson
risks attached when moving between market sectors, adds Rees. 'Mobile phones is a completely fluid ...
Retailers urged to embrace mobile potential
08 Feb 2011 | by David Murphy
viewed on mobile phones - 'full-fat' sites do not look good on a phone, even a smartphone. While ...
Brands on location
19 Jan 2011 | by Ed Owen
rests on Near Field Communication (NFC). To make mobile payments work, mobile phones must link to ...
Reinventing marketing: Alan Mitchell explores consumer empowerment as a key marketing tool
08 Dec 2009 | by Alan Mitchell
, utilities, mobile phones, cars) effectively operate as oligopolies within a Nash equilibrium. Let me ...
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