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MARKETING FORUM: Marketers go back to basics at Forum - The Marketing Forum this year highlights the need for firms to put customers at the top of their agenda, writes Jennifer Hiscock

's on a boat is that you get a captive audience and mobile phones are unreliable. Can you imagine ...

Motorola boss in exit amid rejig of marketing posts

for Motorola mobile phones in the UK. Butler, who retains her e-commerce role, reports to the ...

NEW MEDIA: KP's Hula Hoops to aim at youth in site revamp

branded icons, SMS text messages and ringtones to theirs or their friends' mobile phones. There is also ...

Toffee Crisp tune to be sent to mobile phone users

Music from a Toffee Crisp ad could soon be ringing out of thousands of mobile phones as part of ...

ABC FIGURES: Teen mags flounder

The teenage market continues to suffer from competition for pocket money from mobile phones, and ...

STOP PRESS: News in brief

three-year deal. BSkyB, Npower, Nestle and Siemens Mobile Phones have signed up as backers. ...

NEW MEDIA: WEB WORDS - Permission is the only basis for an SMS ad campaign

entertained by a stream of advertising messages on their mobile phones, helping them in their hunt for ...

NEW MEDIA: News in brief

Studentmobiles.com, the online retailer of mobile phones, has signed a three-year deal with ...

365 hands eckoh job to Quiet Storm

and Virgin Wines through landlines and mobile phones. Eckoh competes with voice portals from ...

MEDIA: News in brief

GSM networks, to trial audio and video delivery of live and archived news to mobile phones and PDAs ...

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