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DIRECT MARKETING: The benefit of innovative DM - Direct marketingcompanies are realising that envelopes play a vital role in the successof DM campaigns

15 Nov 2001 | by ROBERT MCLUHAN

something different it would see its response rate go up," Raeburn says. Marketing for mobile ...

DM LEAGUE TABLES: DM rises to new media challenge - As consumers become more familiar with technology, DM agencies are bringing new media into the marketing mix

29 Mar 2001

you don't know.' There's widespread agreement that the internet, interactive TV, mobile ...

DIRECTWATCH: A weekly analysis of the direct marketing field in association with Royal Mail

22 Mar 2001 | by JEREMY RIDGWAY, an associate director of ACNielsen MMS

the internet via mobile phones (BT and many others). Some companies, such as American ...

 

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