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Unilever's Keith Weed: four steps to connecting with a mobile world

26 Feb 2013 | by Keith Weed, chief marketing officer, Unilever

have mobile phones, which have various uses beyond communication, from a means to transfer money to a ...

Licence to sell: is Bond's new-found taste for Heineken a brand-movie tie-up too far?

24 Oct 2012 | by Simon Kershaw

interviews. 'We know more than 60% of consumers use their mobile phones to capture film or images,' Tom ...

Facebook's Shields recalls Baird and says be 'big, bold and meaningful'

04 Jul 2012 | by Arif Durrani and Gemma Charles

billion people Facebook on their mobile phones." Facebook s most senior European executive went on to ...

Sky to launch pay-as-you-go content for non-subscribers

31 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

connected devices, including PCs, Macs, laptops, tablets, mobile phones, games consoles and ...

LoveFilm strikes streaming deals for BBC Worldwide and ITV content

06 Jan 2012 | by Sarah Shearman

devices including connected TVs, gaming consoles, mobile phones and tablets. The BBC's commercial arm ...

Spurs readies augmented reality app

30 Sep 2011 | by John Reynolds

allow its fans to watch video footage of their favourite goals by pointing their mobile phones at the...Arsenal. Fans who point their mobile phones at the Tottenham team emblem will be able to watch live ...

Experimentation with digital outdoor is on the rise

30 Sep 2011 | by David Benady

mobile phones through technology such as QR codes and near-field communication. A recent outdoor campaign ...

Tesco needs to up its marketing strategy for non-smartphone users

15 Jun 2011 | by Loulla-Mae Eleftheriou-Smith

the most popular mobile phones sold in Tesco "can only do voice and texting". Lansley said: "They ...

Nokia readies NFC media drive and 3D maps

19 Apr 2011 | by Ed Owen

ecosystems at Nokia, said: "NFC is going to give mobile phones a completely new lease of life that will bring ...

Improved reception

18 Jan 2011 | by Mark Barber

. As well as this, and alongside already impressive radio reach of 30% via mobile phones, the roll-out ...

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