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06 Oct 2000
British Airways low-cost airline Go to launch an interactive advertising campaign on WAP mobile phones...British Airways low-cost airline Go to launch an interactive advertising campaign on WAP mobile phones ...
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DIRECT: Briefs
12 Oct 2000
strategies. Uboot allows users to send text or e-mail messages via the web or their mobile phones....strategies. Uboot allows users to send text or e-mail messages via the web or their mobile phones. ...
BRAND HEALTH CHECK: Nescafe - Nescafe wakes up and smells the competition. With the emergence of the likes of Starbucks, Nestle's Nescafe sales have endured a slump. Can new stores on the high street and a youth campaign reverse the trend?
28 Sep 2000 | by BEN ROSIER
enthusiasts? - Merchandise such as cook books, mobile phones, pagers, Conran-designed cups? ...
Into a web of danger: Most big companies are now at risk from internet-based attack. Jane Simms outlines the threat and offers strategies for survival
28 Sep 2000 | by JANE SIMMS
closed down, a pornography site, and nothing to do with mobile phones for women. Such sites hook ...
Wap is ‘crap’ as consumers show no interest
27 Sep 2000 | by Louise Banbury
% of internet users are using mobile phones or digital television to access the internet. The lack of ...
Saatchi & Saatchi judges innovation awards finalists
22 Sep 2000
mini-generator which uses the motion of walking to power mobile phones, in New York next week....Communication awards, including a mini-generator which uses the motion of walking to power mobile phones, in New ...
MARKET RESEARCH: NEW MEDIA MEASURES - A combination of advances in technology and the quest for new-media audience research results has plunged the market research industry into technical turmoil, Ken Gofton writes
22 Sep 2000 | by KEN GOFTON
experiencing technical turmoil. The growth of the internet, of mobile phones and of interactive TV, to ...
mobile phones, and some considerable PR savvy to take on big business and the government
21 Sep 2000 | by CORDELIA BRABBS
tools like mobile phones, we have become a global society with a heightened awareness of issues outside ...
NEW MEDIA: uSwitch recruits former Nortel marketer
21 Sep 2000 | by BEN ROSIER
, gas and mobile phones. It features all 25 consumer energy providers and the major mobile telecom ...
ANALYSIS: Does your brand need a makeover? - In an ever-changing society with little loyalty, brands must constantly reinvent, writes CDP's Chris MacLeod
21 Sep 2000 | by CHRIS MACLEOD, chief executive of CDP
businesses. And the speed of adoption of these products - from mobile phones to the net - is increasing ...
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