to remove filtersinto mobile phones. It’s his biggest launch since the airline, but how will he fare? asks Lisa
17 Jun 1999 | by LISA CAMPBELL
Richard Branson loves new ventures, not least because of the PR stunts and gimmicks they allow.
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OPINION: Marketing Society - Internet’s boom affects the core of all commerce
24 Jun 1999 | by JOHN MAYHEAD, a Fellow of The Marketing
boys. I wonder if, even a few years ago, many people could have envisaged that mobile phones ...
What are web bra nds really worth?: Brands born on the net are seen as loss-making upstarts with inflated stock values yet may not be the fly-by-nighters they seem, says Richard Lord
17 Jun 1999 | by RICHARD LORD
mobile phones. Trying to define the average internet user is about as much use as trying to ...
JWT works out brands’ ’bounce factor’
10 Jun 1999 | by ANNE-MARIE CRAWFORD
A range of clothes from Boots, mobile phones from the BBC, and Virgin TV would all appeal to...A range of clothes from Boots, mobile phones from the BBC, and Virgin TV would all appeal to ...
Nokia marketer returns to UK for top director role
03 Jun 1999 | by LISA CAMPBELL
Nokia Mobile Phones has appointed its former head of marketing, Phil Brown, to the position of...Nokia Mobile Phones has appointed its former head of marketing, Phil Brown, to the position of ...
FCUK tops youth brand survey as Loaded crashes
03 Jun 1999 | by LISA CAMPBELL
Delight, Garnier Fructose and pay-as-you-go mobile phones were cited as the best new products. Last year ...
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