DIRECT: MARKETING CHALLENGE - How ’having a One-2-One’ became a national preoccupation/The success of BBH’s work for One-2-One is based on carrying a theme through the line, Tim Rowell finds
20 Jun 1997 | by TIM ROWELL
mobile phones - can capture the public imagination and make a mark in a cluttered product category....one for mobile phones - can capture the public imagination and make a mark in a cluttered product ...

