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Mobile phones lead to new social etiquette for youths

28 Nov 2003 | by Jennifer Whitehead,

LONDON - Text messaging has caught up with letter writing as the medium of choice for young people wishing to communicate something important to their friends.

Interactive Weakest Link game hits mobile phones

09 Sep 2003 | by Phil Smith,

their mobile phones.

OPINION: Marketing Society - Super Users see mobile phones as social lifeline

03 Jul 2003 | by Will Harris who is on sabbatical from mmO2, where he is vice-president of brand marketing, and is a member of The Marketing Society

Whenever I tell people that I am about to take a six-month sabbatical to write a book, it prompts an awkward question. Not unreasonably, they ask what it's about.

Siemens launches its Xelibri mobile phones

11 Apr 2003 | by Anne-Marie Crawford

Mother and Naked have created a campaign for the new Siemens mobile phone brand, Xelibri, which aims to position the mobile as a must-have fashion accessory.

Is three the magic number for mobile phones?

18 Oct 2002 | by MediaWeek

3G mobile phones could revolutionize our lives and make a huge impact on the marketing industry...and adds another dimension to our mobile phones - fun! Polyphonic ring tones definitely remove the ...

Nokia to offer £15,000 luxury mobile phones

29 Aug 2002 | by RAVI CHANDIRAMANI

Nokia is preparing to corner the market in luxury mobile phones by launching premium brand Vertu

with O2. Mobile phones will help to drive the show's interactive offer, Alasdair Reid reports

24 May 2002 | by ALASDAIR REID

In some ways, the Big Brother phenomenon is a bit like the Coronation in 1953. This is nothing to do with the fact that it involves fireworks and demented crowds of people behind crush barriers waving flags and cheering hysterically. Nor is it down to the fact that it works best when there's at least...

MEDIA BRIEFS: Gavin Reeve to provide news via mobile phones

14 Dec 2001

mobile phones in a tie-up between mmO2's Genie and content provider Popworld. The service costs up to ...

Ex-NTL marketer moves to mobile phones firm ICO

08 Nov 2001

Janet Somerville, the former NTL consumer marketing director, has taken the top marketing post at satellite mobile phone company ICO Global Communications. At ICO Somerville will hold the title vice-president of marketing segments. She left NTL in May after a shake-up of its marketing...

BRANDING CONSULTANCIES: From jam jars to mobile phones - Wally Olins - a founder of Wolff-Olins

26 Oct 2001 | by WALLY OLINS, founder of Wolff-Olins

Elegiac outpourings in coffee-table books and on TV show that the 60s were a golden age for creative businesses. Everybody felt liberated and independent. Maybe. But for people like me, working in small, struggling, financially fragile businesses, it certainly did not feel like it at the time....

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