to remove filtersFirst Direct returns to 'challenger' origins with 'unexpected bank' relaunch
22 May 2013 | by Alex Brownsell
and planning for the campaign, which launches this week, was by Mindshare. Marketing spoke to ...
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Industry view: Will Xbox One revolutionise home entertainment?
22 May 2013 | by Matthew Chapman
consumers." DuBose Cole, strategist, Mindshare UK "The partnerships with the NFL and the adaption ...
Initiative scoops Amazon global media business
21 May 2013 | by Louise Ridley
pitch against incumbent Mindshare and its sister Group M agency, MediaCom....media spend, 10.7m was used to promote its Kindle tablet. Mindshare worked with Amazon in five ...
Peugeot and Samsung sign up to motorway screen sheet
21 May 2013 | by Priyanka Mehra Dayal
Posterscope in charge of the outdoor placement. For Ford, the creative agency was Ogilvy while Mindshare UK ...
Goodstuff awarded £1m Diesel TimeFrames business
20 May 2013 | by Louise Ridley
TimeFrames, a joint venture between Fossil Watches and Diesel, after a pitch against incumbent Mindshare.
Rajar Q1 2013: Views from Mindshare, RadioWorks and UM London
17 May 2013 | by Maisie McCabe
Radio specialists from Mindshare, RadioWorks and UM London were encouraged by the growth of digital...Tracy Roberts, business director at Mindshare "This Rajar hasn t been the kindest, with the London ...
Arena wins £15m pan-European Betfair business
15 May 2013 | by Arif Durrani
Betfair, following a pitch against Mindshare, Manning Gottlieb OMD and Starcom.
LG moves majority of global media into Arena Media
15 May 2013 | by Louise Ridley
, but will keep the North American business with the incumbent, WPP's Mindshare..... The account was reported to be valued at $400m when it was awarded to Mindshare in 2007. Sources ...
Jaguar readies global campaign for F-Type launch
15 May 2013 | by James Swift
. Media planning and buying is by Mindshare. Jaguar s in-house agency Spark44 created the ad, with ...
Dyson hands £120m global media to Mindshare
09 May 2013 | by Maisie McCabe
Dyson, the British technology company behind the bag-less vacuum cleaners, has appointed Mindshare...WPP-owned Mindshare won the consolidated global account after a review that began at the end of ...
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