Partnership marketing gains popularity in downturn
04 Feb 2009 | by Suzy Bashford
receives,' says Paul Thomas, director of The Exchange, MindShare. 'They are very hard to quantify - and in ...
? Marketing asked two experts Alistair Green at media agency Mindshare UK, and David Goudge of consultancy ...
receives,' says Paul Thomas, director of The Exchange, MindShare. 'They are very hard to quantify - and in ...
relationships. CHI Partners handles advertising and Mindshare works on media for Britvic. Paul Moody, the ...