Cheap media sees UK underperform
10 Apr 2007 | by Ellen Bennett
growth equivalent to that of evolving economies such as those in the Middle East and Central and Eastern ...
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The World: Insider's view - Dubai
27 Apr 2007
Agencies operating in the Middle East are demonstrating why cultural differences should be...of cultural knowledge, cultural awareness and cultural sensitivity when advertising in the Middle ...
Media: Double Standards - 'Sponsorship is becoming more sophisticated'
06 Apr 2007
JEREMY CLARK - managing director, MEC Sponsorship, Europe, Middle East and Africa - What does ...
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