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Microsoft uses Last.fm to attract coders

Challenge - Microsoft wanted to engage software developers, or "coders". This audience is...Client Microsoft Agency UM Planners Will Oatley and Alan King Strategy Coders are highly ...

How are real mums' online tastes evolving?

to new research from Microsoft Advertising's research, data and analytics team....When Microsoft Advertising first surveyed the UK s mums back in 2008, we found that many mums ...

CRM Industry Awards

, jointly sponsored by leading application vendors Siebel and Microsoft.

What are the public's favourite brands?

Google has knocked Microsoft off the top spot to take the crown of the UK's most popular brand for..., knocking Microsoft into second place and Mercedes Benz into third. The survey was compiled by the Centre ...

Brand Failures

What do Coca-Cola, McDonalds, IBM, Microsoft and Virgin have in common? Yes, they are all global

Media's most trusted brands

times 24% Microsoft 24% The Times 23% ITV 22 ...

branding@thedigitalage

companies who are the glue between the two, like Microsoft and Hewlett Packard. The introduction is almost ...

Is Apple the ultimate luxury brand?

leading brands such as IBM (No 3 at $100.8bn), McDonald's (No 4 at $81bn) and Microsoft (No 5 at $78.2 ...

An absence of leadership

% Google 7.5% Google 7.7% Tesco 6.0% Microsoft 6.1% Microsoft ...

How truthfulness influences voting and purchase decisions

, when asked if Amazon, Apple, Google, Microsoft or Virgin Airlines were to "run the country, instead of ...

 

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