Sales promotion: beyond the zero-sum game of deep price cuts
19 Oct 2012 | by Stuart Derrick
online, there is scope for brands to use loyalty techniques here. Digital currencies such as Microsoft ...
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The Year Ahead For...Mobile
10 Jan 2013
experience that compares with the iPad. This year, UK shoppers will be able to choose from Microsoft Surface ...
Revolution: Search Special Report - Smarter, more relevant
06 Sep 2012 | by Stuart Derrick
type of content to feed into search: one that provides a notably human dimension. Microsoft's Bing ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand as...Microsoft UK's chief marketing officer all the more remarkable is that her role was the result of a global ...
Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding
04 May 2012 | by Kim Benjamin
used by Microsoft and Google - AppNexus and AdEx - and assesses their potential for advertisers....assess how two key players stack up against each other. Ireland looked at Microsoft's AppNexus ...
Spotify takes the plaudits in the latest IPA Online Media Owner survey
28 Mar 2012 | by Mark Banham
are both leading their fields. AOL is the most consistently improved performer and that Microsoft and ...
Yahoo!'s Robert Bridge on strengthening the business after a tumultuous year
08 Mar 2012 | by Sarah Shearman
companies, including Google and Microsoft, do not really affect the European side of the business. 'In ...
Brand Health Check: Yahoo
29 Sep 2011 | by Andrew McCormick
around the 'It's You' positioning. Bartz also brought in Microsoft to, more or less, run its paid ...
The fusion of celebrity and technology may be more than just PR
22 Jul 2011 | by Adam Woods
get that from Microsoft, and you don't get it from Intel.' He adds: 'You can see why they do it. It ...
Brand Health Check: Nokia
15 Jun 2011 | by Rachel Barnes
balance, it signed a deal with Microsoft in February, switching to its Windows Phone software. But with ...
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