Thomas Cook hands UK reins to continental chief
02 Oct 2012 | by Loulla-Mae Eleftheriou-Smith
appointed as the new director of marketing, brand and customer insight , replacing Michael Johnson, who had ...
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Embattled Thomas Cook calls ad review
27 Mar 2013 | by Staff
to its account last year by previous marketing director Michael Johnson. In March 2012, Thomas Cook ...
Thomas Cook confirms Hoban as new marketing director
13 Sep 2012 | by Loulla-Mae Eleftheriou-Smith
's customer insight and research. Hoban replaces Michael Johnson, who has been heading up Thomas Cook ...
Thomas Cook overhauls 2013 strategy to ease booking process
03 May 2012 | by Loulla-Mae Eleftheriou-Smith
Thomas Cook marketing director Michael Johnson has vowed to focus the tour operator's marketing
Thomas Cook close to £1.2bn refinancing deal
10 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Cook's chief executive, Manny Fontenla-Novoa. Michael Johnson, Thomas Cook s marketing director ...
Thomas Cook to extend social media activity
04 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
'. Speaking to Marketing, Thomas Cook's UK Ireland marketing director Michael Johnson said the holiday ...
Thomas Cook streamlines affiliate marketing
29 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
brand direction in January. Read the full interview with marketing director Michael Johnson here ...
TUI Travel marketing director Jeremy Ellis on keeping clear of troubled rivals
23 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
boot in', as Thomas Cook marketing director Michael Johnson described it in an interview with Marketing ...
Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges
26 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
Michael Johnson, marketing director of Thomas Cook, explains what is behind the new brand direction
Thomas Cook's marketing chief on the fight to save the 170-year-old business
26 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
. This, he says, is how Thomas Cook must differentiate itself. MICHAEL JOHNSON: Q A Michael ...
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