Ben Lock to head Ogilvy PR's new crisis practice
19 Mar 2013 | by Loulla-Mae Eleftheriou-Smith
s corporate practice, will be supported by a team of three: Michael Darragh, head of digital and ...
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Confused.com turns to Ogilvy for integrated comms
02 May 2013 | by John Owens
. Michael Darragh, head of digital and content at Ogilvy, will lead the account, reporting to Confused.com ...
Ogilvy appoints Rawlins and Wood as creative directors
22 Feb 2013 | by Loulla-Mae Eleftheriou-Smith
to Michael Darragh, head of digital at the agency. Michael Frohlich, managing director, Ogilvy PR ...
Ogilvy PR appoints James Whatley as senior associate director for social media
25 Jan 2012 | by John Owens
Reporting to head of digital Michael Darragh and brought in by Ogilvy PR's London branch, Whatley ...
How should Twitter spoof accounts be dealt with?
04 Nov 2011 | by Lynsey Barber
with your detractors. There will always be someone with something negative to say." Michael Darragh ...
Always do your homework
03 Nov 2011 | by Michael Darragh, Ogilvy
to say. Michael Darragh is head of digital at Ogilvy London @MichaelDarragh From ...
Q2: How has the thinking on online influence changed since a year ago?
18 May 2011 | by Kate Magee
Michael Darragh: There is a greater appreciation that quantity does not always guarantee quality ...
Q5: Which are now more influential - traditional or digital media?
18 May 2011 | by Kate Magee
fantasy. Michael Darragh: We each have a unique sphere of influence that differs from one person to the ...
Q3: How do you identify the most relevant influencers for your campaign?
18 May 2011 | by Kate Magee
transparently immerse themselves into those communities and get to know who is influential. Michael Darragh ...
Q1: How do you define influence?
18 May 2011 | by Kate Magee
to do so. Of course, the reality is far more complex. Michael Darragh Influence goes hand in hand ...
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