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BBC blasted over ’giant ad’

25 Sep 1997 | by BARRIE CREE, Director, MediaCom

The BBC has come under fire for a four-minute corporate music video, featuring a host of international rock artists, which has been attacked by rivals as a giant ad .

MEDIA CHOICE: THE INDEPENDENT

25 Sep 1997 | by BARRIE CREE, Director, MediaCom

Core target audience: 20- to 35-year-olds

MEDIA: MediaCom lands Debonair

11 Sep 1997 | by ANNE-MARIE CRAWFORD

Debonair, the cut-price airline, has appointed MediaCom to handle its pounds 2m media planning and...Debonair, the cut-price airline, has appointed MediaCom to handle its pounds 2m media planning ...

MEDIAWATCH

04 Sep 1997 | by JANE BAINBRIDGE

Aquafresh Flex 172 MediaCom 7= BNFL Visitor Centre ...

MEDIAWATCH: A weekly look at the ten most advertised brands, where they appeared and which agencies bought the campaigns. Audiences are expressed as TV ratings (TVRs), which is the size of an audience expressed as a percentage of the relevant population -

14 Aug 1997 | by RAYMOND SNODDY, who is Financial Times

172 MediaCom 5 Weetabix Fruitibix 172 Western International Media...172 MediaCom 5 Weetabix Fruitibix 172 Western International ...

MARKETING MIX: Persuaders persuaded

07 Aug 1997 | by JULIAN LEE

Having traded in his career as deputy managing director of MediaCom for one as the first...Having traded in his career as deputy managing director of MediaCom for one as the first ...

ANALYSIS: Can Eyre resuscitate ITV?

17 Jul 1997 | by ANNE-MARIE CRAWFORD

Clark, director at Mediacom, said last week after ITV s unveiling of its pounds 200m autumn schedule ...

ADVERTISING & PROMOTION: Goulborn leaves MediaCom for Saatchi top job

13 Mar 1997 | by MARK JEFFERSON, Publisher, Car magazine

Grey-owned MediaCom since 1991, joins the agency as its first communications director. Media ...

Marketing Mix: Lucky winners get the flights they fancy [BB]

09 Jan 1997 | by BEN ABRAHAMS

MediaCom, while the Oz-bound winner is Anthony Clifton of The Media Centre. Well done to the three ...

Marketing Mix: The Mix Christmas winners [BB]

09 Jan 1997 | by BEN ABRAHAMS

Virgin did go blue towards the end of the year. And Martin Dale, media manager at MediaCom, gets a ...

 

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