Number one goes niche
07 Sep 2005
. However, Richard Jacobs, head of radio at MediaCom, believes the new charts may face too many problems. He ...
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TV you can't afford to miss
15 Nov 2006
or the kind of targeting usually associated with magazines.' MediaCom director Steve McDonnell is ...
Media Analysis: ITV goes for broke
27 Jul 2005 | by Colin Grimshaw
at MediaCom. He thinks the schedule is one of the strongest he has seen. 'It is right to focus on ...
Media Analysis: It's that bloody frog again
08 Jun 2005 | by Gemma Charles
MediaCom, the company decided to fire off 2000 messages a day - 83 times an hour - to convince consumers to ...
Magazines issue challenge to TV
05 May 2005
MediaCom, the most likely outcome is that it will encourage new advertisers to try magazines or solus ...
Media Analysis: Indy steps into pricing minefield
13 Apr 2005
again. Steve Goodman, group press director at MediaCom, says the timing is not great. 'To make the ...
Media Analysis: ITV begins daytime makeover
06 Apr 2005
,' he says, 'and impacts are valuable wherever they occur in the schedule.' MediaCom director David ...
P&G secures global dominance
02 Feb 2005
moving it into MediaCom, which handles P&G's press buying. Its main media agency, Starcom Motive, buys TV ...
Media Analysis: Digital failings threaten Five
01 Dec 2004
, a director at MediaCom. 'That said, Five desperately needs an added business dimension in the form ...
ITV returns to digital fray
10 Nov 2004
broadcast director at MediaCom, believes it pays advertisers to move money onto the digital channels. 'Since ...
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