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Times have changed, but we still need more female icons

number of great icons of either gender. Sue Unerman is chief strategy officer at MediaCom ...

How do we make money from content that people want free?

this market, anyway. Sue Unerman is chief strategy officer at MediaCom sue.unerman@haymarket.com ...

Credit Insurance: Risky business

Agency: MediaCom (NatWest) Spend: 15.8m(i) Last month, RBS announced the biggest corporate loss in ...

UK needs rules to govern product placement, not a ban

communications strategies. Sue Unerman is chief strategy officer at MediaCom sue.unerman@haymarket.com ...

Now is the time to tap into the Generation G zeitgeist

your target markets. Sue Unerman is chief strategy officer at MediaCom sue.unerman@haymarket.com ...

Meet the strategists

's strategists are dispersed among the agency. Sean Healy, managing partner, strategic solutions, MediaCom ...

Entries open for IPC Magazine Planning Awards

MediaCom had much to cheer at last year's awards, scooping four gongs, including a share of the ...

Obama's campaign shows that brands can be inclusive

, fundamentally disagrees with nearly all of the above theories. Speaking at MediaCom's Obama Breakfast earlier ...

Trend for strong to grow stronger is set to continue

increasing their billings in 2008 - MediaCom by 4.11% to officially break the 1bn billings barrier for the ...

Recession and digital blamed for circulation falls in Ireland

, account director, MediaCom, said "in terms of coverage of the audience, newspapers are a fantastic way of ...

 

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