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Dyson to review European media

27 May 2010 | by Ian Darby

LONDON - Dyson, the vacuum cleaner company, has called a review of its pan-European media planning...The pitch will run separately from a review of Dyson's 4 million UK media business, which kicked ... the UK Dyson review and has compiled a shortlist of the incumbent, Walker Media, MPG, Mindshare and PHD ... media in different agencies but it is unclear how the UK result will impact on the outcome ...

Pringles lampoons social media addicts

05 May 2010 | by Andrew McCormick

fun at social media fanatics.

Kraft consolidates $120m Cadbury US media buying into Publicis

11 May 2010 | by Anne Cassidy

LONDON - Kraft has consolidated its $120m US media-buying duties for its Cadbury brands...The account was previously at US independent agency Horzion Media, which continues to retain the media-planning duties for Cadbury s. The move comes as Publicis-owned Starcom MediaVest Group (the Kraft incumbent) and Cadbury's media agency, PHD, battle it out for Kraft s consolidated UK 50m media ...

Trading Places (21 May): This week's people moves in advertising, marketing and media

21 May 2010 | by Staff

in at Heinz UK, as Brand Republic rounds up the moves in advertising, digital, marketing and media....Lindsay , the former TBWA UK president, has joined Media Square as a non-executive director. His remit ... marketing director at Virgin Atlantic . ( Marketing ) Media Matt Shreeve , former head of agency sales ... Active International . ( Media Week ) The Outdoor Advertising Association has hired Mike Baker ...

Philips to offer €125,000 to make cities better places to live

25 May 2010 | by Maisie McCabe

network HLN as its commercial media partners for its Livable Cities Award....The Livable Cities Award launches today (25 May) and will be promoted on CNN International and HLN and online at CNN.com/livablecities until spring 2011. The activity, which was planned and bought by Aegis media agency Carat International, will roll out in stages over the next year. Initially, two 60-second ...

Lovefilm partners Samsung for streamed film service

17 May 2010 | by Sara Kimberley

with Samsung as a massive development' for the brand. Earlier this month, Lovefilm hired Guardian Media ...

118 118 chief executive Gerry Murphy exits

18 May 2010 | by Sara Kimberley

ZenithOptimedia to handle the brand's consolidated 14m media bus iness and handed its digital account to Work ...

Editor's comment: The powers behind the brands

25 May 2010 | by Gareth Jones

such as social media and mobile apps mean marketers are faced with a wealth of new opportunities. The overall ...

The Top 10 most complained about ads of 2009

26 May 2010 | by Arif Durrani and Sarah Johnson

... have now been the one-stop shop for the regulation of advertising across all media for more than five ...

Helen Edwards on Branding: The supply-chain reaction

19 May 2010 | by Helen Edwards

Earlier this month, BP gave a great deal of free publicity to one of its many suppliers. Across the media spectrum, we heard and read all about the previously unsung Transocean, as Tony Haywood, BP ... , the media consensus was that it had lost in the court of public opinion. - KFC ran into trouble in 2004 ...

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