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Client: Xbox Agency: Universal McCann Lead planners: Rory Behrman and Chris Jones Strategy Universal McCann conducted bespoke research (UM Social Media Tracker, Wave 3), which identified ... . Activity We worked with Bluetooth expert Bluepod Media to develop a bespoke interactive Xbox menu ...
Client Turner Broadcasting Agency MediaCom Media executive Alexandra Gough Strategy Research shows Ben 10's army of fans are a savvy bunch who want tools enabling them to live out the Ben 10 ... and a Ben 10 Alien Force game. Alexandra Gough, Media executive, MediaCom ...
trainers appeared in the Champions League break. Hugh Griffiths, media director, PHD ...
as a raft of new features. The site, which launched last year, is billed as a one-stop-shop media ... , clubbers, teens, and so on) and other factors (region, media, budget) and then a list of opportunities ... Industry bodies have created a brief summary of the strengths of their media, which would be useful ...
and complementary media strategy....Client: World Vision Agency: Zed Media Planner: Diane Rowe The core aims were ... on frequency in the most relevant channels for each segment. The next stage was to delve deeper into the media ... platform for this campaign, "A richer conversation". Zed devised integrated media plans to reach each ...
mobile into the media mix..... Strategy To exploit the key targeting capabilities of mobile media by using handset, demographic, operator ... , one for each market. The media plan spanned banners, SMS, MMS and pre-roll video, and used a database ...
Challenge: We produced a two-pronged media campaign for the 2007 autumn/winter period, targeting.... Outdoor media was used in the transition period between campaign messages, which shifted from targeting a ...
and gloom messages in the media and have become accustomed to being barraged with countless deals from all...Client Marks Spencer Agency Walker Media Planner Claudia Hobbs Strategy Our strategy ... concentrated on being daring, dynamic and intrusive, using large-format and broadcast media in a scale to match ... interest in the media, with mountains of subsequent editorial column inches. Claudia Hobbs, Senior ...
Client: NSPCC Agency: Zed Media Lead planner: Sylvia Benaim NSPCC wanted to raise awareness ... : "Whatever your worry, it's better out than in". Strategy Zed Media needed to move away from portraying ... of openness and trust. Zed Media, therefore, developed a three-fold strategy that involved talking to children ...
Hunsbury Parish Council PR team: Red Alert Media Timescale: February-July 2011 Budget: 2 ... the local BBC radio station to become a media partner. After confirmation of each music act, the PR team offered interviews to local media. An overall media relations drive took place during the final month ...
