Bank holiday theme delivers high response for Magners
18 Nov 2008 | by Simon Jenkins
. Results The over-delivery of the campaign delivered an estimated 2:1 in terms of media value versus ...
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MPG revitalises c2c's two-for-one campaign
07 Apr 2009 | by Niki Thorne
all media channels. Activity Each campaign encompassed an array of activity. We used digital ...
Grand Prix programme a winning formula for Philips
29 Oct 2008 | by Emma Asquith
and was supported by online media. A one-hour Philips-branded special called Track For Success was also produced ...
Press, not TV, is key to Audi success
07 Oct 2008 | by Sonya Arthur
Awards, in association with Media Week. Sonya Arthur, press director, MediaCom. ...
Colour of Magic campaign charms viewers
02 Sep 2008 | by Paul McCormack
Client: BSkyB Networks Agencies: IPM/MediaCom Lead planner: Paul McCormack Strategy Building ubiquitous national reach and frequency through premium large-format roadside and transport media. This included a wrap of the church adjacent to the busy Hammersmith Flyover. We also had to find a suitable ...
MediaCom gives Lucozade Sport the edge
22 Jul 2008 | by Jamie Higginson
on year - media spend was less than 200,000. According to Natmag Rodale, online advertising delivered 14 ...
Brand Barometer: The bank that wants savers
10 Jun 2008 | by Sundip Chahal
Ing direct spend May 2008 Previous 12 months Direct mail n/a 4,932,430 Door drops n/a 545,162 Internet n/a 1,249,030 Outdoor n/a 2,633,279 Press 985,613 4,020,185 TV 1,360,260 5,566,879 Source: Nielsen Media Research The first set of new ads ...
Brand Barometer - Mattessons ad is a bite-sized success
03 Jun 2008 | by Sundip Chahal
Mattessons spend May 08 prev 12 months Press 2,167 148,397 TV 617,913 1,408,746 Source: Nielsen Media Research What is the best way to reach a target audience? Mattessons prefers a light-hearted approach, using humour and informal language to get its message across. It seems that ...
Brand Barometer - Samsung hasn't lost its magic touch
20 May 2008 | by Sundip Chahal
Samsung spend May 08 prev 12 months Internet n/a 926,428 Outdoor n/a 5,781,877 Press 481,378 5,573,490 Radio n/a 25,616 TV 517,446 4,116,645 Source: Nielsen Media Research Samsung launched two new ads on 2 May: one for the brand s television sets and the other ...
Brand Barometer - Sony camera ad clicks the right boxes
13 May 2008 | by Sundip Chahal
,457,548 0 Source: Nielsen Media Research After first being shown on YouTube, Sony s Foam City ad has ...
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