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's not forget that old media can generate the conversation in new media. The recent John Lewis 'Woman' TV ad has ... . - Volume of activity and social media does not necessarily translate into advocacy - recent research ...
This was the message delivered by Aviva chief marketing officer Amanda Mackenzie at the seventh annual Media 360 conference in Manchester last week. Outlining the success of the 2009 rebrand of Norwich Union to Aviva, Mackenzie said passion and creativity were essential for brands looking to stand ...
Carolyn McCall must wonder what she has let herself in for. When it emerged that the chief executive of Guardian Media Group (GMG) was leaving to become the boss of budget airline easyJet, it raised ... Media Group. - When she joins easyJet, McCall will be one of only a few women to occupy such a senior ...
Earlier this month, BP gave a great deal of free publicity to one of its many suppliers. Across the media spectrum, we heard and read all about the previously unsung Transocean, as Tony Haywood, BP ... , the media consensus was that it had lost in the court of public opinion. - KFC ran into trouble in 2004 ...
-than-usual communications strategy that included frequent media updates and emails to customers, whereas other carriers ...
