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, information - has always been fascinating, compelling and inordinately useful to all media. The interesting ... thing in the next two years is data," says Shaun Gregory, the managing director of O2 Media, who, along ... some budget shifts into cheaper media than television, it's a much-needed shot of respectability. ...
Manage agencies more tightly Clients should push media agencies to justify their choice of media ... that by talking in terms of investment, rather than spend,' says Andrew Challier, managing partner of media ...
've reduced agency fees and redirected spend back into media. What is your view of how hard marketing budgets ... model. Magnum uses a lot of social media as it lends itself to it well - young target audience ... to really talk about the brand, what it stands for and the message. To start with media choice is wrong ...
