Digital Report: Social Commerce - Sound of the crowd
27 Apr 2011 | by Trevor Clawson
of the touchpoints. SHOPPING - THE NEXT STEP FOR SOCIAL MEDIA Amazon was the first e-commerce site to truly ...
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Brand barometer: Social media performance of John Lewis
13 Jan 2012 | by Gemma Charles
Click to enlarge the image Methodology: The Social Media Reputation (SMR) score provides a benchmark to gauge brands respective popularity. The score is derived by averaging the noise around a brand ( reach ) with its popularity ( satisfaction ). Then the numbers from the last month ...
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