02 Jul 2010
| by Caroline Marshall, Executive editor, Haymarket Brand Media
Who are the people who shape the worlds of advertising, media and marketing across the globe?...Which influencers can make or break a campaign, or determine how we'll
work and play in the future? Campaign wanted to know. With input from 21
journalists across the globe, we present Campaign's first ever Global
Power List. The people featured in these pages - plucked from the
agency, advertiser, media ...
26 Nov 2010
| by Jim Preen, media consultant, Crisis Solutions
-crisis evaluation will also need
to be conducted. The local government must show leadership and, through the media ...
of social networking media means this type of
incident receives a great deal of exposure very quickly, so ...
News and features from the seventh annual Media 360 conference.
05 Feb 2010
| by Anne Cassidy
As the full-service agency makes a comeback, are the rich pickings in media to blame...-
looks more likely than ever with last week's launch of Eden, the new
media agency formed by Adam ...
; the creative idea tends to be stronger when it is developed
and shaped by creative, planning and media people ...
." - What tensions can arise between the creative and media buying
cultures? "The lazy answer would ...
23 Jul 2010
The emergence of new media channels means comms planning has never been more challenging...Understanding how consumers interact with all media, and how media fits
into the context ...
on "traditional media" as they
increasingly move to a digital delivery platform. Strategists face ...
how media is planned, bought and sold. The average communications plan
now involves in excess of six ...
19 Nov 2010
Title: Peroni Nastro Azzurro - The Prada Of Beer
Duration period: n/s
Media agency: MPG Media Contacts
Media director: Emma Sergeant
Account director/media planner: Kate Cox ...
: Lucy McCarthy
Client: Miller Brands
Marketing director: John Littleton
19 Nov 2010
Media agency: Manning Gottlieb OMD
Media director: n/s
Account director/media planner: Mark Halliday
Creative agency: Candyspace Media
Creative director: Katy Delahay
Account directors: Tom Thorne, Chris Timpson
Account planner: n/s
Client Virgin Media: TV
Marketing director ...
09 Jul 2010
Last week saw the 28th annual cricket challenge between media agencies and media owners on behalf...and the man-of-the-match, HMDG's Greg
Grimmer. Our cricket correspondent says the media owners, under ...
-line"-style short bowling to Arena Media's Charlie
Makin. Their fielding could have been better, however, with ITV ...
19 Feb 2010
| by Arun Sudhaman
For financial and corporate PROs, though, one news website has firmly
established itself as an indispensable shaper of opinion in the business
world. Breakingviews has prospered to such an extent during its first decade
that it bucked last year's trend of depressing media stories when it
sold to Thomson ...
18 Feb 2010
| by Suzy Bashford
The legendary media lunch is dying, killed off by long hours culture, and the recession has made...Media just isn't as much fun as it used to be. And the legendary media lunch, where contacts were made ...
the younger end of the media world, where agency planners are fed up with having to cancel important social ...
senior media executive observes: "Young people used to go into media because it looked exciting ...