surprise to learn that another creative agency had employed someone from media to run an in-house operation...that it was linking up with Clemmow Hornby Inge. But what is surprising about Soul's latest media move is the background of the person involved. Mark Swift, Soul's new media wonder boy, is joining from the media sales side of the industry. The media sales function has never sat comfortably at the top table ...
It seems that parts of the media industry have become too frivolous for some. One agency chief...thing. However, the thinking at the media agency Brand Connection suggests we can take our personal ... new planning tool with a meaningless two-word title: Media Instinct. But before you fall asleep, the idea is quite good. It involves polling an agency team before they put a media plan together ...
communications. Such as new media. Once again the internet is the only medium to snaffle an increase in spend ... of Overture Services this week was a potent shot into the veins of the new-media industry. The latest in a ... for the online advertising group and new-media stocks jumped at the news. Yahoo! claims the deal will create a ...
First war. Now media. Where America goes, Britain's on the other end of the leash. So when the US...designed to reflect the new media world order by, erm, allowing the established players to become more established. The new US legislation means that the country's biggest media players can now get a bit bigger ... -foam and there is a sound argument to be made against allowing the influential media of the biggest consumer market ...
of communications Alastair Campbell, has been bungled, argues former Tory head of media Amanda Platell...the interviewer no time to prepare and gives all advantage to the interviewee. The more hostile the media outlet ...
The media giant Viacom has averted a face-off in a trial against a foe who had proved to be a
and declarations from the media industry seem to bear this out, writes Jeremy Lee ..... Much more likely is that Viacom Outdoor, along with the other outdoor media owners, has a surfeit ... with the World Cup and the Queen's Jubilee, that the media industry has dreamed up to deny to itself ...
heat on the Government caused by a hostile media and an aggrieved public....time as head of media at Tory Central Office, even the leader of the Opposition is routinely bumped up ...
It had seemed awfully quiet at MindShare until last week. The self-proclaimed House of Media had...But then two big news events came at once. First, WPP's plans to form a global media parent ... be interesting to know how hard it was for Stuart Cox, Nestle's media manager and a former McCann media director ... to get too excited about. Like Aegis, which recently launched its own media parent company ...
While most media networks undoubtedly owe a debt to bullshit and brio to hold together some...But now, just as the global media agency brands seem to be making a fair fist of providing a ... chink or two. ZenithOptimedia, the world's sixth-biggest media network and catalyst for the existence ... the terms of the joint ownership, Publicis has first dibs on Cordiant's media stake should Cordiant wish ...
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