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Pharmaceutical firms and related media are being targeted by a health news provider that launched
place in Harrogate from 15 to 17 September. Objectives To take the BPC brand to a broader media ... across the national media, the PR team concentrated on identifying newsworthy stories that focused ... report that 'liquorice reduces sex drive'. Measurement and Evaluation Media coverage was achieved ...
Sante Communications developed a broadcast media campaign to raise awareness of narcolepsy...media audit to determine which programme makers were most likely to be interested in the narcolepsy ... and formed part of BBC2's science documentary series Horizon. Further approaches to broadcast media ... media training, and the PR team developed narcolepsy fact sheets to send to patient groups, online ...
Media attacks on big pharmaceutical companies - summed up by last week's Dying for Drugs on Channel...is the high-water mark of very public attacks on the behaviour of big drug companies in the media ... that pharma is acting in good faith and in the public interest - and the consequent relentless media attacks ... Pharmaceutical Industry (ABPI) comms director Richard Ley says there is a discrepancy between public and media ...
such as Woman, Woman's Own, Now and Chat. The campaign's launch was a media morning in February at London ... -health professionals to participate, co-operating chiropodists and podiatrists received free local and national media ... and Evaluation Media reach to date totals 46 million, with the majority in women's weeklies and monthlies ...
the attention of the world's leading migraine experts, and the media, at Europe's leading neurology congress ... October, an international media briefing was held in the Migraine-Free World and extended to journalists ... interest from the Austrian national media and UK medical press, including Pharmafocus and Doctor magazine ...
to the mainstream media. With a budget of only 18,000, the brand addressed every parent's bugbear: the seeming ... media. To demonstrate Tixylix has the expertise to help parents, Red created No More Snail Trails, a ... Brewer. The campaign captured the media spotlight in the middle of the cough and cold season. Coverage ...
The brief covers public affairs support, media monitoring and strategic advice in support of the ABPI's parliamentary affairs head Allison Bartlett. She said H&K would be expected to work with think-tanks and form stakeholder partnerships and deal with issues such as access to medicines via the NHS. The ABPI ...
of a knack for bad publicity that urgently needs addressing. But all the media nous in the world won ... are the unions, which have both succeeded in shining the media spotlight on fat-cat pay, and positioned ...
of low price products via the local media. Taking the theme of 'bare faced cheek', it put body ...
