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Media choice: Bliss

04 Aug 2004 | by Jo Blake, Media director, Carat

Having closed J17, Emap has relaunched its remaining teen title, Bliss, with more grown-up content and greater aspirational tone.

Media choice: The Advert Channel

15 Sep 2004 | by Ben Walton, Media executive, Carat

Working in advertising, it has been difficult to avoid the hype surrounding the launch of the first 24-hour TV channel dedicated to ads.

Media choice: Ace

14 Jul 2004 | by Paul Davis, Media manager (press), MediaCom

Not many people will be familiar with Ace magazine, let alone know that it is the only newsstand tennis magazine in the UK and has been around since 1982.

Media choice: Test Drive

03 Nov 2004 | by Steve Cray, Head of new media and digital, Opus

Test Drive aims to be different by getting readers as well as professional drivers to road-test cars - a kind of Which? for petrol-heads. So it seems odd that a title called Test Drive, with a cover story about the Golf GTI, didn't actually test drive the car.

Media choice: Family Circle

13 Oct 2004 | by Priscilla Rogan, Head of press, Media Planning Group

Family Circle celebrates its 40th birthday this month with the finishing touches to a six-month makeover. Interestingly, IPC has just announced that Family Circle editor Julie Barton-Breck will swap with Essentials editor Karen Livermore from next month, which makes you wonder whether the transformation...

Presswatch: Virgin Mobile - 'Little accident'

21 Apr 2004 | by Lindsay Weedon Media director, PHD

loved it) of the 'C-list' campaign and the fact that the media choice is consistent ...

Media News: Indy to add media section

22 Sep 2004 | by Colin Grimshaw

The Independent is to go head to head with The Guardian with the launch of a 24-page media section...'s media coverage. Previously it ran between two and four pages of media articles in the paper's Tuesday Review section. The Guardian has built up a lucrative recruitment advertising market around its Media ... the broadsheet a virtual monopoly on the sector within the national press. A 48-page Media Guardian section ...

Media News: OMD tops media network survey

09 Jun 2004

OMD has been voted best media agency in Europe in a survey of 300 advertisers....The Global Media and Marketing Effectiveness survey, conducted by Media Audits, asked clients in eight European countries to rate their media agency on 26 different measures. These were compiled ... to fight advertisers' perceptions that media shops 'under-deliver on communications strategy'. ...

Media News brief: Brownstone Media launches Spotlight

10 Nov 2004

Brownstone Media is launching Spotlight, a lifestyle magazine for affluent black people. The first

Media news: Media choice - Agent Provocateur website

27 Oct 2004 | by Steve Thompson, Creative director, DNA Consulting

It's a tough job reviewing a lingerie site, but someone has to do it. And the new Agent Provocateur website (agentprovocateur.com) is, quite simply, sumptuous. The clever mix of models and mannequins merging into illustrated set designs is unique and witty. The dripping paint Flash transitions are cute...

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