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Apart from my gut instinct, my secret work weapon is to set up an audience panel.
LONDON - Flight Centre, the global travel agent, is planning to review its UK media account...; mso-bidi-language:#0400;} Total Media currently holds the UK account. The travel brand has ...
the Scandinavian Oresund region, is to sponsor Virgin Media's online travel section with a new microsite targeting...as promoting the local nightlife and accommodation. The Virgin Media creative team has also built an iPhone ...
Thomas Cook, the tour operator, is planning to make social media a "big element" in upcoming...competition activity on Facebook has proved a "fertile area" for the brand. Johnson said social media was a ...
A look at the performance of Virgin Trains in social media over the past five months.
British advertisers will be offered advice on how to make the most of social media in a new guide...of the social media marketplace and the various strategies they can employ to make informed decisions on how to site the channel within their marketing strategies. It begins with the basics of social media sites ... . ISBA s 32-page guide also provides pointers on what to look for in a social media agency and claims ...
Marc Sands, director of media and audiences for Tate, is relishing the task of bringing art...Marc Sands, former marketing director at Guardian News Media (GNM), joined the Tate to promote its ... title is director of audiences and media, but he's really marketing director in all but name. Relations ... 'marketing', the 'audiences and media' moniker reflecting the goal set by Tate chief executive Sir Nicholas ...
LONDON - The Victoria & Albert Museum has appointed digital agency The Other Media to redesign its
LONDON - Online betting business Betfair UK is to launch a new social media campaign next month...The campaign will launch in February 2009 and has been developed by digital agency Bendalls Group. The campaign will test social media as a customer acquisition tool as well as a marketing mechanic to generate conversations, referrals and brand awareness for BetFair. The campaign will include online consumer relations ...
LONDON - Train operator London Midland has handed its advertising and media planning and buying
