Eurostar, the high-speed rail service, has launched a social media campaign called "What's your...will win free Eurostar travel for a year. Daniela Glynn-Jones, social media and CRM manager, Eurostar ...
and a commitment to creativity makes PHD this year's Media Agency of the Year....in insight, training and research, and was the majority funder of Omnicom Media Group's ground-breaking research project into the media behaviour of the UK's black, minority and ethnic population. PHD's chief ... in all, a class act. Focus On - Canon/Guardian 'Eyewitness News' While every media agency in town ...
Apart from my gut instinct, my secret work weapon is to set up an audience panel.
LONDON - The Co-operative Group is reviewing its £54m media planning and buying account....The group acquired supermarket chain Somerfield last month for 1.6bn. Somerfield's media business ... . Other agencies working with the group include MediaCom North and Brilliant Media. Businesses included ... bank Smile among its brands. Somerfield spent 12m on media in 2008 while the Co-operative Group spent ...
LONDON - AXA UK has appointed Havas Media to manage its £40m media buying for all its brands...and standards strategy'. This will include reviewing its media strategy, planning and buying. Havas won ... . Outside the appointment, AXA's Swiftcover online media buying will remain with Steak. ...
Brands need to do more to embrace social media across their business functions, writes David Benady....Marketers are learning that social media is far more than a sales tool. The big gains ... generated by social media has nothing to do with marketing, but lies in embedding its use across businesses ... the belief that amassing Likes on Facebook, followers on Twitter and clicks on other social-media platforms ...
LONDON - MyDish.co.uk has joined the Glam Media UK network as part of the online media group's food
Virgin Media has signed up to sponsor the Red Devils, the British Army freefall team, for the next...As part of the sponsorship, Virgin Media will be providing the team of 12 with BlackBerry Curve 3G handset packages, to help them stay connected when travelling. A Virgin Media logo will also feature ... director of mobile and home phone at Virgin Media, said: "The Red Devils are a fantastic example of team ...
The media industry took a bashing in the recession, but the revival has begun....may not be entirely free, there is potential in taking this route. Digital Cinema Media Cinema sales house Digital Cinema Media (DCM) has made the most of a stellar year for the medium ...
The formation of a coalition government means the media's future is far from a foregone conclusion....intake of breath as the media industry tries to work out how the coalition could affect it. While ... ', there are certain areas in media policy where the two appear to share similar aspirations. Yet Jeremy Hunt, the Conservative MP who has been confirmed as secretary of state for culture, media and sport (with the additional ...
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