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Greater Insight: Be prepared

28 Jul 2010 | by Louise Ainsworth, The Nielsen Company

Changes affecting the media landscape mean the future is far from certain. However, an analysis...The media industry has been subject to massive disruptive influences in the past 10 years, and these seem set to continue. Any attempt to predict the future of the media and advertising ecosystem ... to help us frame decision-making; here are some possible future scenarios. New media, new metrics ...

Hoseasons returns to TV with Denise Van Outen

22 Dec 2010 | by Loulla-Mae Eleftheriou-Smith

is by agency Red C Marketing and produced by Mob films, with media buying handled by All Response Media ...

H&M Lanvin collection to hit stores tomorrow

22 Nov 2010 | by Sarah Shearman

collection. The TV and print ads, designed in-house, launched last week with media planning and buying ...

Virgin Atlantic unveils global ad campaign

01 Oct 2010 | by Loulla-Mae Eleftheriou-Smith

The airline's debut TV advertising in the US will air during the major league baseball playoffs. The campaign, created by RKCR/Y R, breaks in the UK this Sunday (3 October) on Sky at 5pm during the Arsenal v Chelsea game. Media has been handled by MGM OMD. It features a series of surreal vignettes designed ...

Sainsbury's relaunches Taste the Difference range

22 Sep 2010 | by Daniel Farey-Jones

'Emmerdale'. The campaign will also run across online and print advertising, with media planned and bought ...

British Gas promotes price drop with ad campaign

05 Feb 2010 | by Arif Durrani

by CHI and Partners, includes TV, outdoor, radio and print activity. Media buying has been handled by Aegis Media's Carat and includes radio coverage on Absolute Radio and a cover wrap on free urban ...

Audi to launch A7 Sportback ads during X Factor final

10 Dec 2010 | by Alex Brownsell

-dealer materials. Media planning and buying for the campaign is by Mediacom. Peter Duffy, UK head of marketing ...

Greater Insight: A new relationship

28 Jul 2010 | by Graeme Lawrence, Virtual Surveys

media. Developments in social media were considered to be influencing the researcher's toolkit ... that are intuitive to social-media-savvy consumers, including forums, blogs, video, webcams, live chats, photo ... that social media allows us to engage with consumers, clients also see a trend toward needing a more holistic ...

Coca-Cola launches integrated campaign for Powerade Zero

15 Oct 2010 | by Loulla-Mae Eleftheriou-Smith

Iris, Synergy and M C Saatchi Sport Entertainment have also been involved. Media buying has been ...

State-owned Bank of Scotland launches new identity

29 Jan 2010 | by Alex Brownsell

of Scots." The campaign will also feature outdoor, print, radio and digital activity. Media planning ...

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