13 Jul 2009
| by Ian Darby
NEW YORK - Magna, the media trading division of Interpublic's Mediabrands media unit, has predicted
25 Jun 2010
| by Richard Baker, Howard Scott and Mark Johnson, Sequence
Remind yourself of your brand fundamentals before getting swept along by the social media tide...man of legendary rhetoric, armed with a BlackBerry firing out Tweets.
Social media is that big a ...
.
Make no mistake: social media is huge and will continue to be. ComScore has reported that Twitter grew ...
: "Social media: as you can see, we're learning as we go." Aren't we all to some degree?
In addition ...
15 Nov 2012
Media buyers and outdoor agencies are not seeing the value of the digital screen network, its..., Sugar wants to talk about digital outdoor media and why his son has not been able to flog advertising ...
believes, is media and outdoor agencies not seeing a "no-brainer" when it is right in front of them. "The ...
. "Even if the clients do get it, they pass it on to their agency, who passes it on to the media buyer ...
25 Jun 2010
| by Norm Johnston, Mindshare
The lines between 'old' and new media are about to become blurred, with TV primed to sit...TV than any other media channel - 10.3 hours a week. UK Barb data indicates that we are watching one ...
, according to Sky.
Perhaps more importantly, media consumption is no longer a zero-sum situation. A few ...
and new media: TV programmes are the number-one discussed topic on Facebook. So TV viewing is alive ...
07 Oct 2010
| by Jeremy Lee
formed a new company called Axiology that is chaired by the former Unilever media director Alan...Axiology claims to differ from rivals by offering services across all areas of marketing spend media, production, remuneration and auditing.
The companies involved, in addition to the media auditing outfit FLE, are the agency remuneration and benchmarking company Beekman Associates; the financial ...
Revenues increased 17% year on year to 24m, boosted by the acquisitions of The Joined Up Media Company in Russia, and media analytics and reputation management company Echo Research, last year ...
better manage their media and marketing performance, they also point to further improvement in operating ...
advertising and media professionals across more than 40 cities in the world.
Some of the portal s main features include key information about the local media landscape, its top professionals and leading ...
.
Olins joined Warc in January 2009 from Haymarket Media Group, where he was managing director of Haymarket Brand Media, the publisher of Campaign.
Under his management the company has been restructured ...
, managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ...
solutions), Haymarket Brand Media
Read the intro
Matt Dyke and Kevin Sutherland, AnalogFolk ...
spend millions on a five-minute ad. But when there's nothing left for media, they say: 'Put ...
204 complaints
Not upheld
Cardell Media Ltd
185 complaints
Upheld ...
to remove filters