Search results for "Media

Media: All about ... Royal Mail size-based pricing

03 Dec 2004

A battle has been won but the war continues, Claire Billings writes.

Campaign Direct Awards 2004: Best Media and Entertainment Campaign

09 Jul 2004

readers of Media Guardian to register on mediaguardian.co.uk and subscribe to the daily 9am Media Briefing ...

Campaign Direct Awards 2004: Best Use of Electronic Media

09 Jul 2004

RAC to review direct part of its £6m media business

06 Feb 2004 | by Ian Darby,

LONDON - The RAC is reviewing a chunk of its £6m media planning and buying account, asking agencies...Vizeum, formerly BBJ Media, currently holds the account but is being reviewed because its three-year contract is coming to an end. It also handles planning and buying for RAC's brand advertising ... for the pitch. Peter Julier, head of marketing services at RAC, said: "We have two elements to our media. One ...

The DM Essays: Simon Calvert, the planning director at Proximity London

08 Apr 2004

As direct marketing and media intertwine, what are the benefits for agencies? Will media and direct..., direct media, advertising and PR. They also exist at an employee level - planners, client service ... -level silos - media and direct - and asks a fundamental question about the benefits of merging them. Where ... media and direct agencies seem like a good place. Sift through the mass of content that these companies ...

MPG merges direct marketing and digital networks

23 Nov 2004 | by Staff,

LONDON - Havas-owned Media Planning Group is merging its direct response division MPG Direct...The MPG Direct brand will be phased out over time as the new network adopts the Media Contacts ... -based. More and more of Media Contacts' business includes all media with which a response can be measured ... , it has been reported that Havas is looking for a media-buying partner to work alongside its Media ...

MDC rebrands Interfocus as media-neutral Mr Smith

21 Jun 2004 | by Claire Billings,

media-neutral creative agency called Mr Smith.

COI shortlists shops for National Insurance business

26 Aug 2004 | by Staff,

LONDON - The Inland Revenue is looking for a creative and media agency to develop a campaign...WCRS, DDB London, DFGW and HHCL/Red Cell have been paired with media agencies and will pitch with Starcom Mediavest, Zenith Optimedia, PHD Media and Mediaedge:cia respectively. The agencies have been briefed to create a campaign that covers two areas. It must inform workers that they have a legal ...

The DM Essays: Peter Batchelor, the head of direct marketing at Triangle Communications

17 May 2004

Agencies must aim to balance relationship and responsibility when using digital media such as SMS...access to these most personal of media spaces? Perhaps in reality we're not that far from a scenario ... with more traditional media. But perhaps the over-riding factor for consideration is the sheer breadth of media available and, with it, the issues of relevance and appropriateness to both the consumer ...