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A National Broadcast Media Survey of Radio and TV Audiences

. The National Broadcast Media Survey showed that audiences for the two BBC stations from mid-July to mid ... to 28.7m. The new survey, conducted by the German group GfK Media, does away with the traditional ...

The Sun may be rising but are there clouds on the horizon?

their main newspaper, reveals research from Kantar Media....newspaper market. The latest research from Kantar Media indicates that whilst the first issues of Britain ... . In the immediate aftermath of the News of the World s closure, similar research from Kantar Media suggested ... of the market altogether. The evidence from Kantar Media s latest survey indicates that many of these former ...

Profiling the young and active in Britain

to the latest insight from Kantar Media's Youth TGI survey....insight from Kantar Media s Youth TGI survey. The recently released findings reveal an overall downward ... group both easily influenced by brands and media as well word of mouth. With an emphasis on cool ... group. No individual media stands out above the rest for this group, but given that they are an image ...

Young forced to grow up faster amid economic uncertainty

of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study....they are into and positive about, but also what form their concerns and worries take. Latest insight from Kantar Media ... fallen to 24%. This is perhaps reflective of how the media focus in recent years has been on people ... success on their own merits have remained largely high and constant. Kantar Media ...

Tapping into the upmarket tablet user

Apple s iPad has set the standard for the tablet market, with its latest version raising the bar even higher. Latest insight from Kantar Media s Premier TGI survey, of the most upmarket ... . In addition, they are frequent cinema-goers, at 69% more likely to go at least once a month. Kantar Media ...

Understanding the customer journey

The Outdoor Media Centre's Customer Journey research sets out to investigate the path to purchase...of categories across the whole gamut of brand usage, editorial reading, word of mouth and advertising media. What we have learned, and in retrospect it seems obvious, is that consumers utilise a mix of media and non-media sources when making up their minds about buying stuff. No single touchpoint (encounter ...

The effectiveness of UK video campaigns

to research from DoubleClick Rich Media....DoubleClick Rich Media has released the results of biometric research evaluating what makes the UK s top performing online advertising campaigns so effective. Key attributes of effective ads ... rich media display ads from start to finish. Rather, an element within the middle or the end of the ad ...

Olympics more popular than Royal Wedding or Jubilee

from MPG Media Contacts reveals....in 2008. People are planning to consume more media for the Olympics than they did for the Jubilee ... channels, print and radio are the media that will be second and fourth most used respectively ... poised to drink in the Games through every available media channel and then tweet, post and blog about ...

Meaningful brands at Christmas

, according to new insight from MPG Media Contacts....achieve the social and emotional wellbeing that underpin the real meaning of Christmas. MPG Media ...

Social media consumption challenges traditional media

Social media - and blogs in particular - is becoming a more important part of global media...in their weekly media diet. According to the survey, TV too is facing similar competition for eyeballs with 83 ... that there is no sign of a pause in the explosive growth of social media. Video clips, blogs, podcasts, social networks and RSS are all essential components of the online media diet. While not all markets ...

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