04 Mar 2010
| by Sara Kimberley
LONDON - Expedia has hired Essence to handle its pan-European digital creative and media planning...the online travel company's partnership, display, social media and mobile activity across Europe. The pitch ...
on the creative portion of the account. Media Contacts previously handled online media. Essence will work ...
for Expedia with media owners. ...
25 Jun 2010
| by Richard Baker, Howard Scott and Mark Johnson, Sequence
Remind yourself of your brand fundamentals before getting swept along by the social media tide...man of legendary rhetoric, armed with a BlackBerry firing out Tweets.
Social media is that big a ...
.
Make no mistake: social media is huge and will continue to be. ComScore has reported that Twitter grew ...
: "Social media: as you can see, we're learning as we go." Aren't we all to some degree?
In addition ...
25 Jun 2010
| by Norm Johnston, Mindshare
The lines between 'old' and new media are about to become blurred, with TV primed to sit...TV than any other media channel - 10.3 hours a week. UK Barb data indicates that we are watching one ...
, according to Sky.
Perhaps more importantly, media consumption is no longer a zero-sum situation. A few ...
and new media: TV programmes are the number-one discussed topic on Facebook. So TV viewing is alive ...
16 Mar 2010
| by Alex Brownsell
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The TV, print, outdoor and social media campaign, by incumbent ...
his previous role as European marketing director for home entertainment and media. Trueman ...
, managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ...
solutions), Haymarket Brand Media
Read the intro
Matt Dyke and Kevin Sutherland, AnalogFolk ...
spend millions on a five-minute ad. But when there's nothing left for media, they say: 'Put ...
25 Jun 2010
| by James Devon and Graham Kerr, MBA
stands for. (At the same time it has, of course, rocked the media world to its core as people start to bypass paid-for media channels.)
With the nature of the internet, it's not possible to predict what ...
lots of small media ideas.
Hold on a minute. So in this allegedly new model, the communication idea ...
25 Jun 2010
| by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R
media.
Another example is our work for the Home Office. "It doesn't have to happen" is a campaign ...
Dreads went on to give interviews in the national media, thus spreading the "It Doesn't Have To Happen ...
generate its own large-scale momentum and following without the luxury of huge media budgets.
- Adam ...
25 Jun 2010
| by Jim Moffatt and James Temple, R/GA London
with zero media spend, you'd think he was mad. Rage against the music machine ... The ability to create ...
25 Jun 2010
| by Martin Bailie, glue Isobar
. The almost total digitisation of commerce, content, media channels, customer service, R D, research ...
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