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Lend Lease has appointed Maiden to a £22m 10-year contract to manage outdoor advertising at its shopping malls, including Bluewater, Touchwood and Overgate.
Nestle has agreed a six-figure deal for 2006 with Redbus Outdoor as part of a campaign to target Sainsbury's and Somerfield shoppers. Redbus specialises in supplying and selling trolley and basket poster advertising.
Outdoor media such as billboards, bus rears and phone boxes are increasingly relevant to direct...responses to its campaign. Outdoor also has a halo effect when used in conjunction with other media ... response for other more traditionally responsive media. Outdoor is also shaping up to provide a truly ...
integrated Mall Media platform, Mall TV will deliver major benefits to our customers in terms of consumer ...
