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Virgin Media launches campaign to promote high-definition

LONDON - Virgin Media is set to launch its first high-definition advertising campaign promoting...The new ads showcase Virgin Media's high-definition line-up of 12 channels across sport ... -definition TV from Virgin Media for the first time. The son turns on the TV, the room fills with light and a ... crawl across the living room floor. The ad closes with the phrase 'Virgin Media. Amazing HD. No extra ...

Virgin Media to run Speedy Gonzales ads

Virgin Media is to launch its latest broadband campaign featuring the Speedy Gonzales cartoon...for his Virgin Media advertising debut. Created by DDB, the ad draws upon Speedy's pace and personality ... . Ashley Stockwell, executive director of brand and marketing at Virgin Media said: "Speedy is the perfect ... of the competition." To kick off the ad campaign, Virgin Media has unveiled the world's first billboard made ...

Guardian News & Media launches World Cup campaign

Guardian News & Media has launched an integrated advertising campaign to promote The Guardian...print campaign, digital escalator panels and other online activity. Media planning and buying has been ...

Tennant, Bolt and Branson back for Virgin Media ads

David Tennant, Usain Bolt and Richard Branson have been recalled to star in Virgin Media's latest...Branson accidentally deleting his favourite programme and then Tenant himself. Luckily, Virgin Media ... . A fourth Tennant arrives to explain only Virgin Media TiVo customers can record three programmes at the same time while watching a fourth. Bolt s return to Virgin Media s advertising was revealed ...

Digital's future is in the past

Remind yourself of your brand fundamentals before getting swept along by the social media tide...man of legendary rhetoric, armed with a BlackBerry firing out Tweets. Social media is that big a ... . Make no mistake: social media is huge and will continue to be. ComScore has reported that Twitter grew ... : "Social media: as you can see, we're learning as we go." Aren't we all to some degree? In addition ...

Confessions of an internet adman

The lines between 'old' and new media are about to become blurred, with TV primed to sit...TV than any other media channel - 10.3 hours a week. UK Barb data indicates that we are watching one ... , according to Sky. Perhaps more importantly, media consumption is no longer a zero-sum situation. A few ... and new media: TV programmes are the number-one discussed topic on Facebook. So TV viewing is alive ...

Sky and Virgin get YouView ads banned

BSkyB and Virgin Media have had two ads for the rival internet TV service YouView banned for making...However, although Sky and Virgin Media were successful in getting a TV spot and press ad banned, complaints about a further two ads were dismissed by the ad watchdog, the Advertising Standards Authority ... on TV in the next few months. Virgin Media also complained that the TV ad s claim that YouView ...

Product placement television awareness campaign launches

placement, set in place by media regulator Ofcom, which comes into force on Monday (28 February)....broadcasters have visited media agencies and advertisers to present the benefits of product placement. ITV ...

Primetime for medialand as The Apprentice takes on magazines

apprentice contestants to create a "freemium" (a quality free) magazine and pitch the concept to media agencies. Suitably, the activity will take place at Shortlist Media, publisher of the free Shortlist ... director at Maxus and Luke Hills, press manager at Maxus. Shortlist Media designers will help create ...

ESPN talks fans' language as Premier League kicks off

by Radical Media and directed by Rosey. The executive creative directors at W K Amsterdam are Mark Bernath and Eric Quennoy. The campaign, which was planned and bought by Arena Media, will use TV, online and outdoor media across August and September to promote the idea of a shared joke between the broadcaster ...

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