Search results for "Media

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IG Index questions Con-Lib Dem coalition in ad campaign

14 May 2010 | by Alex Brownsell

'Get Thinking' brand campaign. Media planning and buying has been handled by Mediacom. ...

Editor's comment: The powers behind the brands

25 May 2010 | by Gareth Jones

such as social media and mobile apps mean marketers are faced with a wealth of new opportunities. The overall ...

Sun Life to target younger audience with new products

21 May 2010 | by Alex Brownsell

continue to evolve its marketing and media strategy. "We are using less and less direct mail it is down ...

Helen Edwards on Branding: The supply-chain reaction

19 May 2010 | by Helen Edwards

Earlier this month, BP gave a great deal of free publicity to one of its many suppliers. Across the media spectrum, we heard and read all about the previously unsung Transocean, as Tony Haywood, BP ... , the media consensus was that it had lost in the court of public opinion. - KFC ran into trouble in 2004 ...

Marketing's Power 100

26 May 2010 | by Nicola Clark

marketers to deal directly with COI roster agencies and consolidating media buying into WPP's dedicated ... , allocating 15.2m - almost 27% of its total media spend - to this platform, according to Nielsen. However ... social-media onslaught aimed at ensuring the success of cereal Krave. Personable and well-regarded, he ...

Opinion: The Marketing Society Forum

05 May 2010 | by Staff

outside traditional media and influence beyond its traditional customer base. NO - Jon Ingall, Managing ...

'We are not a place for narrow-minded people'

21 May 2010 | by John Tylee

how new media would develop in the future." The bank job Hungate joined HSBC in 2007, succeeding ...

 

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