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ASIAN MEDIA: Hong Kong's media gets creative

30 May 2003 | by Jo Bowman

Jo Bowman takes a look at why media is becoming much more than getting a good deal for your...Hong Kong marketers are making more considered decisions about which media agency they choose ... are increasingly switched on to the value of good media buying to the success of a campaign and many are looking for their media agency to drive the creative side. However, they are swapping agencies less frequently and ...

MEDIA BRIEF: Energizer moves media account

26 Jun 2003

Energizer has moved its media planning and buying account out of Initiative Media into Burkitt DDB

MEDIA BRIEF: All Response Media launches Magnet

18 Sep 2003

All Response Media has launched Magnet, a response planning division, to capitalise

MEDIA: Time names IPC Media chief executive

03 Apr 2003 | by Poppy Brech

, is to be chief executive of IPC Media, the UK's biggest consumer publishing company....Auton, 53, an IPC Media lifer, replaces Sly Bailey, who quit earlier this year to join Trinity ... -up of potential candidates, both internal and external. An IPC Media spokeswoman said Auton scooped the top job ... she is likely to stick with IPC Media's brand-centric media-neutral strategy, but that she believes ...

MEDIA BRIEF: Incisive Media acquires Insurance Age

11 Jul 2003

INCISIVE MEDIA: Financial publisher Incisive Media, which produces insurance title Post, has

MEDIA BRIEF: Media Audits relaunches website

13 Mar 2003

Media Audits has relaunched its web site at www.mediaaudits.com. The site includes a forum where

MEDIA: Bury House Media launches party mag

20 Mar 2003 | by Poppy Brech

Bury House Media is set to publish a title that could create a sector if successful. The Party...Published by start-up Bury House Media, the mag claims to be a one-stop shop for aspiring party ... audience for the magazine, according to Bury House Media director Lee Newton, is the "new rich", including ... will be the year of the dinner party. Bury House Media will be distributed through the Magazine Marketing Company ...

MEDIA BRIEF: Emap Consumer Media agrees deals

18 Dec 2003

Emap Consumer Media has agreed deals with media agencies Carat and Zenith to promote their clients

MEDIA BRIEFS: Puzzler Media launches new magazine

17 Apr 2003

Puzzler Media is launching Chat Puzzles Select, its sixth magazine under licence with IPC Media

MEDIA BRIEF: All Response Media wins account

07 Aug 2003

Media to its 6m media planning and buying account. Its brands include Country Holidays, Welcome

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